As a result, Pei Ran and his new movie quickly became a hot topic of discussion.
Shen Huai also took the opportunity to release promotional materials for his new movie "A Sheng". The trailer and other movie materials released have sparked discussions among netizens.
I initially thought this young man was an actor, but it turns out he's a director!! [clasped hands][clasped hands][clasped hands]
The music in the movie is so beautiful! I'll go see it just for Ye Cang's music!
The trailer looks pretty good; it has a style reminiscent of early Hong Kong, which is quite interesting.
What's the point of a good-looking trailer if the director is so young? Does he even know how to make a movie? I'm not optimistic about it.
[Exactly, what's the use of a handsome director? He just attracts some naive young girls. I won't fall for that kind of trash.]
[Important note: Pei Ran is one of Boss Shen's people!! Produced by Boss Shen, guaranteed to prove you wrong!]
[Just to correct the person above, although, only Cangcang is Shen's person! Officially confirmed, no arguments allowed.]
...
The online discussions were mixed, but the high level of discussion still sparked considerable interest in the film. Shen Huai looked at the feedback with satisfaction. It seemed that this wave of promotion had met their expectations. As for the concerns of netizens about the film's quality, Shen Huai believed that it would definitely give them a pleasant surprise.
As the National Day Golden Week approaches, the competing films are employing all sorts of tactics, with some mobilizing half of the entertainment industry to help with promotion, while others are playing the nostalgia card, leaving netizens inexplicably in debt for a movie ticket.
The entire film market is bustling with activity, but this activity is within everyone's expectations. While the competition appears fierce on the surface, everyone is actually quite relaxed.
But who could have imagined that in mid-September, news suddenly broke that Fu Cheng's film "Twilight Murder" would also be joining the competition for the Golden Week holiday this year.
Fu Cheng previously turned down the role in "Red Actress" and instead took on the role in "Twilight Murder," which was ridiculed by many in the industry as a lack of vision.
However, for ordinary viewers, this is precisely why they remember "Twilight Murder". Since his debut, Fu Cheng has been known for his good eye for choosing films. Although his output is not high, every film he has made is a classic. Therefore, the fact that Fu Cheng was able to give up a film like "Red Actress" and choose another little-known film shows how good this film must be.
As "Red Diva" gains higher box office returns and receives more praise, ordinary viewers have higher expectations for "Twilight Killer".
Almost as soon as the news broke, it went viral and became a trending topic, with many viewers expressing their desire to see it.
The producers of "Twilight Murder" also seized the opportunity to release a promotional article, comparing themselves to "Red Star," which immediately sparked a heated discussion, completely overshadowing other films.
When this news came out, many distributors panicked, and cinemas complained bitterly. Everyone was caught off guard, and many industry insiders privately complained that Guanrui's behavior was ugly.
The originally peaceful National Day Golden Week holiday has suddenly become unpredictable.
When Shen Huai returned to the company, the publicity staff of Yi Xing Studio looked dejected: "President Shen, Guan Rui is coming on strong, and we have no way to compete with them. It seems that all our initial investment will be wasted..."
Shen Huai pursed his lips and remained silent. All they could do now was increase their advertising investment and try to compete with Guan Rui using their financial resources. However, Shen Huai's previous plans involved a huge investment in film production, and the collaboration with T to develop YiXing's old films had left them with a tight budget. The advertising funds allocated to "A Sheng" were all saved from previous projects.
Besides, even with increased investment, the odds of winning aren't high. After all, Guanrui is a well-known large company in the industry, and the films they've produced have always been of guaranteed quality. In addition, they recently had a hit film, "Red Singer," which is when audience expectations for them are at their highest. At this time, anyone who goes up against Guanrui is like an egg hitting a rock.
The atmosphere in the conference room became tense. Shen Huai pondered for a moment, just about to say something, when Pei Ran, who had been keeping his head down and not speaking, raised his head and slowly said, "Let's expand the scale of the preview screenings."
Shen Huai remained silent.
Pei Ran chuckled: "Didn't you mention this method after the previous media screening?"
After the media screening, the response was very positive, and Shen Huai was indeed interested. However, almost no movies had done this before. Most movies still relied on traditional promotional methods, and only a few movies would try preview screenings, but the response was mostly lukewarm. So even though Shen Huai was confident in the quality of "A Sheng", he did not dare to make such an attempt easily.
After Pei Ran finished speaking, he fell silent. Although he was the director, Shen Huai was the producer, and he was the one who made the decisions. He was under the most pressure because every choice he made affected the future of the film.
So everyone fell silent, and the entire conference room was quiet as they waited for Shen Huai's decision.
After a long while, Shen Huai finally let out a long sigh and said, "Okay, expand the scale of the preview screenings. Xiao Zhao, go and contact the managers of major cinema chains and arrange at least three rounds of preview screenings before the official release."
Xiao Zhao nodded quickly.
"As for the upcoming promotional strategy, we will also need to change it. We will give up the market in first-tier cities and focus on third- and fourth-tier cities. 'Ah Sheng' has a style reminiscent of early Hong Kong films, which will actually have a better market in third- and fourth-tier cities. Our previous promotional feedback has also reflected this point. Moreover, compared to the gradually saturated market in first- and second-tier cities, third- and fourth-tier cities, and even lower-level counties, are the blue ocean of the future film market..."
He made arrangements in an orderly manner, and the initially flustered publicity staff immediately calmed down and accepted their work tasks.
The previously somber atmosphere was transformed into one of fighting spirit by Shen Huai's words.
After everyone had received their tasks and left the meeting room, Shen Huai finally breathed a sigh of relief and sat down in his chair. His once neatly styled hair was now a bit messy, and even his collar had been pulled open.
Seeing this, Pei Ran went to the side and got him a glass of water.
Shen Huai accepted it and said thank you.
Although Shen Huai always appeared calm and composed in public, he was uncertain inside.
There have been instances where a film received a positive response from the media during screenings, but its reputation plummeted after its release. Public tastes are unpredictable and far more difficult to forecast than stocks.
He chose to expand the scale of preview screenings and shift the focus of publicity to third- and fourth-tier cities. If the final result is not ideal, "A Sheng" will be further worsened by his wrong decision.
In this way, he not only let down Pei Ran, but also all the staff who had worked hard for this film.
Pei Ran noticed his worry but didn't try to comfort him. Instead, she smiled and said, "Do you remember what Asheng and Qianru said?"
Shen Huai was taken aback.
Pei Ran was referring to a scene from a movie. The protagonist, Ah Sheng, was laid off from his job as a stuntman after experiencing Hong Kong's financial crisis. In order to support himself, he had to work as an extra and stagehand on various film sets, living a life even more humble than when he was a stuntman. But he became even more proud of himself.
Later, Qianru, the girl he liked, asked him if he thought this kind of life was good.
Ah Sheng replied, "As long as I have a clear conscience, that's all that matters. Tomorrow will always be better than today."
Shen Huai immediately understood Pei Ran's intention. His tense nerves relaxed a little, and he smiled, saying to Pei Ran, "Thank you."
Pei Ran gently patted his shoulder, everything was understood without words.
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