Typical brand ambassadors only endorse a single product line, such as a makeup line, a skincare line, or a bag line.
Sometimes, in order to expand their influence or increase brand awareness within a certain group, brands will appoint popular celebrities as brand ambassadors. These ambassador contracts are usually for six months and are a short-term marketing tactic.
Not long ago, Chen Ying was fighting for the spokesperson title of He Chun. Originally, Chen Ying could have been promoted to the official position after Wen Ai's incident. However, Wen Ai quickly became popular on the Internet with a set of oil painting-style photos, which reversed public opinion. Not only did she not lose the spokesperson title, but she was also upgraded from a sub-species spokesperson to a full-line spokesperson. In the end, Chen Ying only got the title of ambassador.
Ling Shuangjiang signed the title of spokesperson for the entire product line.
Originally, He Chun planned to have him endorse the men's skincare line, but after watching Ling Shuangjiang's dating reality show clips, the headquarters felt that his temperament was very suitable for He Chun, so they decided to make him the spokesperson for the entire line at the last minute.
In Li Man's words, good looks conquer all.
This advertisement features the star product of the autumn skincare series and only requires two spokespeople to participate. However, after hearing this, Chen Ying insisted on filming with them and said that she only needed to show her face.
The brand directly refused, saying it was inappropriate, so they agreed.
Li Man had mentioned this matter to Ling Shuangjiang in private.
Chen Ying has powerful backers and a formidable background. Otherwise, such resources would be impossible for a second-year film school student to obtain.
Soon, Wen Nuan rushed to the photography studio. Upon seeing Ling Shuangjiang, she excitedly ran over: "Little Shuangjiang, you look even more beautiful after a month!"
Ling Shuangjiang smiled and said, "It must be because of the makeup."
After exchanging pleasantries for a while, the two prepared to shoot the advertisement.
This star product has been continuously developed over the past ten years. It is gentle and moisturizing, and it is also a product for autumn and winter. Therefore, the main color of the two people's clothing is a combination of pure white and beige, which, together with the artificial snow in the photography studio, creates a warm and romantic atmosphere.
Ling Shuangjiang grew up in the south and rarely had the opportunity to see snow. Although it snows in England, his university is in London, where there is only one snow season every four years, and that is affected by cold waves.
During a break in filming, Wen Nuan went to touch up her makeup, while Ling Shuangjiang stood alone in front of the camera, practicing his positioning. He wore thick cotton gloves, cupped snow in his palms, and gently blew on it, causing the snow to quietly disperse.
At that moment, many snowflakes turned into ice crystals and scattered around.
Ling Shuangjiang stood in the snow, head tilted back, her bright eyes and white teeth shining through.
Nearby, Qi Yan, the brand director of He Chun, was inspecting the work and happened to see this scene.
He asked the director, "Is this Ling Shuangjiang?"
The director nodded: "Very photogenic, perfect bone structure, a high-class movie face."
Qi Yan chuckled softly: "The advertising department has a good eye this time."
The director said, "He's super popular right now, signing him is a sure-fire way to make money."
The supporting actors were also stunned.
At first, they thought Ling Shuangjiang would be difficult to get along with because he seemed aloof and distant. But after getting to know him, they found that Ling Shuangjiang was a very gentle person who was very considerate of others.
So whether during filming or in between, everyone likes him and his interactions.
Chen Ying, left out in the cold, maintained a fake smile throughout.
During a break in filming, the supporting actors were discussing "Love Signal," and one of the lovely girls said regretfully, "I was sad for a long time because the brotherly couple didn't end up together."
Another person said, "Shuangjiang and President Xie should be in contact."
Chen Ying's voice suddenly came: "You haven't filmed this kind of variety show before. Usually, after a variety show ends, the guests don't contact each other privately, and it's understandable even if they become a couple. But for this kind of scripted couple, it's best not to get too emotionally involved."
The supporting actors nodded and continued to whisper among themselves.
After five busy hours, the filming of Part A of the advertisement was completed.
The other staff members in the studio gradually left, leaving only the artists and directors to coordinate the next schedule.
Most of the artists participating in this advertisement shoot are newcomers from Wen Nuan and Ling Shuangjiang's companies. It was almost dinner time, and everyone had worked hard all day. Li Man, on behalf of Ling Shuangjiang, offered to treat everyone to dinner to help him build connections and meet more people in the industry.
Wen Ai also wanted to get together with Ling Shuangjiang, and readily agreed.
Chen Ying initially declined, citing evening self-study as the reason, but seeing that everyone else was going, and even the assistant director had accepted the invitation, she quickly agreed.
There's a barbecue restaurant nearby that's very popular.
Sitting in the restaurant, Li Man presided over everything, speaking very eloquently.
Although it sounds somewhat untrue, it is very pleasing to the ear.
Ling Shuangjiang was in charge of quietly grilling the meat; she didn't participate in anything else, such as drinking, gossiping, or playing games.
Seeing that Ling Shuangjiang remained silent, the assistant director smiled and said, "There aren't many male stars like Shuangjiang who are quiet and gentle."
Ling Shuang smiled back: "No, I was just a little hungry and kept eating. I'm so sorry."
Chen Ying chimed in, "Indeed, when we were filming the dating reality show, Shuangjiang was very talkative. Almost all the male guests would chat with him. He was very popular."
“No way,” Wen Ai retorted. “How come I’ve never seen Shuangjiang like this before? It’s always just President Xie surrounding him.”
Everyone present knew the name Xie Wang. After all, the pairing of Ling Shuangjiang and Xie Wang was incredibly popular, and its influence still lingers to this day.
These two words were exactly what Chen Ying wanted to hear: "Oh, right, it seems like it's been a long time since I've seen President Xie. Shuangjiang, have you been in touch?"
Even though Li Man was slow to react, she could tell that this young artist harbored hostility towards her artist and was deliberately picking on her sore spots.
In the finale, the two characters met a tragic end, which was known to almost everyone who follows the internet, let alone Chen Ying, a participant in the variety show.
Ling Shuangjiang replied calmly, "Yes."
Chen Ying smiled insincerely: "I thought President Xie would be very busy with work."
Ling Shuangjiang: "Yes, I am quite busy."
Looking into everyone's curious eyes, Chen Ying couldn't help but inwardly mock Ling Shuangjiang for being hypocritical and pretentious.
For the sake of saving face, they'll even make up lies.
Chen Ying sighed, "After the filming of this kind of dating reality show ends, everyone rarely keeps in touch privately, let alone someone as busy as President Xie. It seems that Shuangjiang and President Xie have a really good relationship."
"By the way, Wen Nuan, are you still in contact with Qi Yu?"
Wen Ai was suddenly called on, and replied with her eyes downcast, "No."
Chen Ying said, "I guess he's pretty busy."
Wen Nuan pouted and said in a muffled voice, "What does it matter to me whether he's busy or not? I have nothing to do with him, there's no need for us to contact each other."
Seeing that Wen Ai was unhappy, the other celebrities all stopped eating, looking embarrassed.
Chen Ying smiled gently: "I was just asking."
As the meal was nearing its end, everyone gradually put down their chopsticks.
Just then, Ling Shuangjiang's phone rang: "Hello."
Xie Wang: "I'm off work. How was your meal? Have you gone home yet?"
Before dinner, Ling Shuangjiang told Xie Wang that she was eating at a barbecue restaurant near the photography studio and would be home later.
Ling Shuangjiang's voice was very low: "No, it will probably take a while longer."
Xie Wang: "I'll come pick you up when it's over."
Ling Shuangjiang stood up gently, avoiding everyone's gaze: "No need, you should go back and rest first. You must be tired after a long day of work."
Xie Wang: "I'm not tired. I'm worried about you coming back alone so late, so I'll come pick you up."
Ling Shuangjiang refused again: "No need, Li Man is here, she will take me to my doorstep, you go back and rest first."
It was eight o'clock in the evening, and Ling Shuangjiang really didn't want Xie Wang to come all the way to pick her up, because it was completely unnecessary.
Seeing his insistence, Xie Wang had no choice but to say, "Okay, I understand."
After hanging up the phone, Assistant Kim asked, "Shall we go straight back to your residence?"
Xie Wang hesitated and said, "Shuangjiang won't let me pick him up, but I have a surprise for him today."
Assistant Kim: "Surprise?"
Xie Wang: "Yes, it's almost Frost's Descent, so it's time for a birthday celebration. I think kids like them would really enjoy that."
Assistant Jin agreed, "Indeed, is Mr. Ling's birthday tomorrow? If so, you really need to give him a surprise today."
Xie Wang shook his head: "No, a month later."
Kim Jong-un sighed, "There's no rush."
Xie Wang glanced at him and said, "You don't understand. I plan to give Shuangjiang a birthday month and surprise him every day."
Assistant Kim felt a tightness in his chest; he had never seen such an outrageous sycophant.
He sighed, "Alright, I'll do as you say."
—
When Ling Shuang returned, everyone looked at him because a man's voice could be faintly heard coming from the phone, containing words like "go home".
Ling Shuangjiang didn't say anything, and just continued eating quietly.
Forty minutes later, everyone finished their meal and prepared to go home.
The restaurant was very popular, with many cars parked in front. The October night was quite cold, and everyone stood in front of the lobby saying goodbye to each other.
Just then, a limited-edition black sports car slowly pulled up in front of the restaurant. The doorman immediately went to greet it, only to be told that the car was just there to pick someone up.
The black sports car is a 2022 global limited edition from M, with a powerful appearance that combines business and fashion, immediately attracting a lot of attention.
The assistant director said, "It's really rare to see a sports car like this here."
Li Man clicked her tongue and shook her head: "It seems that even wealthy tycoons like to eat barbecue."
The black sports car door slowly rose in the darkness, leather shoes touched the ground, and Xie Wang emerged, holding a carefully arranged bouquet of baby's breath.
This bouquet of baby's breath is exactly the same as the one in the dating reality show.
Dozens of eyes turned to look at him at the same time.
Xie Wang hadn't expected so many people to be standing at the door.
He wore a well-made trench coat and climbed the steps one by one, glancing casually at the people around him before focusing intently on Ling Shuangjiang.
He held the baby's breath in his hands, as if giving a sincere gift to the most precious person.
"Let's go home."
Chapter 40 My Wife Is Moving Out