It's just that the surname is bad. How can the eldest grandson of the Jin family have the surname Shan?
To everyone's surprise, including the reporters present, this newly established clothing company did not invite any international or domestic big-name models for its spring collection launch; instead, it used only local villagers from Langshan!
These mountain people, who had been secretly trained by Jiang Xiaoman for more than half a year, did not have skin as fair and smooth as international supermodels, nor did they have figures that were in the golden ratio. As for their appearance, to be honest, apart from the dozen or so young mountain girls, the others were not considered pretty.
Without exception, everyone who put on the modified fashion with distinctive Fulang Mountain characteristics became unforgettable.
To put it simply, these clothes on them are like something out of a new outfit for someone we know—they feel approachable and down-to-earth.
The reporters were all stunned, unsure how to write about today's news.
Which journalist invited by Jin Yan hasn't attended a few new product launches by international brands? They're practically experts at using those fancy terms and phrases.
To put it simply, many reporters had already prepared their reports before even arriving at the invitation.
Unexpectedly, the reporters were all proven wrong as soon as the press conference began.
None of the models who attended the press conference were recognizable by name, and there was no way to pad their resumes with extra words.
The clothes worn by the models at the press conference were all designed by domestic designers. It's not that they look down on domestic designers, but the fact is that among Chinese fashion designers, those who can truly break into the international market and make a name for themselves can be counted on one hand, and there's not much to write about in this regard.
What's even more outrageous is that the patterns and designs on the clothing are so unfamiliar that they seem to be products of a completely different era!
Fortunately, Jiang Xiaoman was a resourceful person. She found someone to write a brief introduction for each model who appeared, along with the modified ethnic costumes they wore, based on the press conference's agenda.
That's an amazing move!
The reporters had never attended such a refreshing fashion show before. They were amazed by everything, from the models and their clothes to even the patterns they hadn't noticed before.
Some reporters with a keen sense of news even went backstage to grab the villagers who had just finished their fashion show and take pictures of the intricate or simple patterns on their clothes.
After the adult fashion show, there was another parent-child fashion show.
As he watched his daughter-in-law, holding her chubby grandson and dressed in matching outfits, slowly walk towards him, Mr. Jin's eyes instantly welled up with tears.
So alike! They look so alike!
This child looks exactly like his great-grandmother!
Jin Yonghua is a filial son, but unfortunately his mother passed away early and did not leave behind many photos. Many years ago, Jin Yonghua accidentally obtained a photo of his mother as a child with other children from the same clan from a distant relative.
He also spent a lot of money to have the old, somewhat faded photograph restored.
When Shan Rui was little, he was chubby and his eyes were squeezed into small eyes by the fat on his face. Now that he has grown taller, he has lost some of his baby fat and his delicate and handsome features are revealed. At first glance, he looks somewhat like a titmouse. The villagers also say that the child looks like his mother.
But if the villagers had seen old photos of Grandma Jin when she was a child, they would have found that the child actually looked more like his great-grandmother!
The son secretly caused a death outside, and the father couldn't possibly ignore it.
It is said that the child's birth mother is just a girl from the mountains, whose family is so poor that they don't even have the money to build a house. Jin Yonghua initially planned to have someone take the child back and give the other party a sum of money as compensation.
But when he saw the photos of the children that his men had secretly taken, Jin Yonghua was stunned.
Unbeknownst to Shan Que, thanks to her son, President Jin was already seriously considering whether to accept her as his daughter-in-law.
Even if she knew, she would just roll her eyes.
Who would want to be the daughter-in-law of the Jin family?
Why don't you have your son marry into our Shan family and become our son-in-law?
Chapter 283
The launch event for the modified ethnic costumes, jointly created by Jinyan Group and Langshan Cultural Tourism Industrial Park, achieved a success that no one had expected!
After the press conference ended, the deeply moved reporters learned about the behind-the-scenes story and wrote furiously, eager to fill a whole page with praise for these ethnic costumes with thousands of years of history.
The report was piled with all sorts of praise, as if it were free!
Following the online feud with Hera Group, Chinese netizens spontaneously joined a group to promote and praise Langshan embroidery, with each person sharing a hundred posts to cheer on China's traditional intangible cultural heritage!
By the way, let's use these exquisitely modified ethnic costumes to give the designers in our neighboring South Korea a good slap in the face!
You like to plagiarize, don't you? Come on, plagiarize!
Oh, sorry, this is no longer a historical artifact in a museum, but has been designed by local Chinese designers into what you call "fashionable ready-to-wear".
This is what it means to follow the path of cultural thieves and leave them with nowhere to go!
No, that's not right! It's the Koreans who steal.
What we're doing is clearly called "Promoting Traditional Chinese Culture".
Jiang Xiaoman specially found a few fast-handed people from the industrial park to help him screenshot the highly praised comments online. He planned to make a unique screenshot wall and print it out to display his brand in the industrial park.
The talented netizens praised him far better than the paid online trolls he hired.
"Now I finally understand why those so-called Chinese-style fashions designed by international big brands always felt a bit off to me before—because they simply don't understand true Chinese style!"
"Me too! I'm so excited I can't speak, all I can do is scream! This is what true Chinese-style fashion should look like!"
"Don't you guys think the models for the press conference were exceptionally good? Actually, I've wanted to say this for a long time. Those so-called international brands hire international supermodels, and their body proportions, height, and weight are simply not the golden standard that ordinary people like us can achieve. Shouldn't clothes for Chinese people first and foremost conform to the body characteristics of Chinese people?"
"You're absolutely right, upstairs! Why do so many people complain that ordinary people can't pull off the look of international luxury brands? It's because those brands weren't designed for Chinese people at all! It's not the people's fault, it's the clothes' fault!"
"Wait! Look what I found, hahaha! The new spring collection from 'A Thousand Miles of Rivers and Mountains' is here! I immediately placed an order; the price is so friendly, waaaaah~"
"Holy crap! Why can't I open the official website? Is there too many people using it?"
"Please point to 'Rural Xiaoman's' live stream upstairs! Limited quantities are being sold in his live stream!"
"Ahhh, Xiaoman-ge! Honey, I'm here!!!"
In an instant, those who couldn't get into the official website flocked to Jiang Xiaoman's live stream room.
The video platform was completely stunned by the rapidly rising data.
At first, I thought some social incident had occurred, or that some streamer was doing something dangerous like "eighteen ways to eat a shark." But when I switched to Jiang Xiaoman's live stream, wow!
There are no sharks. He's just a regular clothes seller... Hmm? These clothes actually look pretty good.
For a time, even people from video platforms couldn't help but stop watching Jiang Xiaoman's live stream.
Jiang Xiaoman is indeed a bit stingy in other aspects, but he won't skimp on money when it's necessary.
Clicking on the product details page, netizens will find that all the photos of this "A Thousand Miles of Rivers and Mountains" spring collection were taken by photographers and models on location in Langshan.
The models, dressed in modified ethnic costumes, carried baskets on their backs to market events, walked barefoot on the flooded riverbank, picked fruits and vegetables from their own gardens with bamboo baskets, and strolled through tea gardens picking tea with small baskets tucked at their waists...
Familiar scenes to Chinese people unfold before their eyes, forming a warm and healing picture of slow-paced rural life.
This scroll contains modern smartphones and new energy vehicles (all sponsored brands brought in by Jiang Xiaoman), as well as the mountain folk culture that has been passed down for thousands of years. Together, they form a romantic sentiment that only the Chinese people can understand.
After watching the short promotional video, some netizens who are easily moved to tears couldn't help but shed tears.
How many years has it been?!
They, the Chinese, are ridiculed by those so-called international big brands that control the international fashion circle as uncultured Eastern bumpkins who don't understand fashion.
With so many people saying it, sometimes even they themselves can't help but doubt whether they really don't understand fashion.
Therefore, countless wealthy Chinese people spare no expense, spending millions or tens of millions to have internationally renowned designers tailor-make beautiful clothes for them, in order to show that they have caught up with international fashion.
Rich people can do this, but for many salaried workers who only earn three to five thousand a month, even after a year of hard work saving, they still can't afford a designer bag, let alone a basic one.
But now, Jiang Xiaoman and his design team are using their paintbrushes and lenses to showcase the unique beauty and romance of the Chinese people to countless Chinese people.
On all the clothes, shoes and bags of "A Thousand Miles of Rivers and Mountains", there are no exaggerated or obvious logos. The most eye-catching places and the first things displayed are always embroidery or patterns full of the characteristics of a certain ethnic group in China.
Because we are confident enough in our national culture, "A Thousand Miles of Rivers and Mountains" does not need to highlight its brand logo. "Originating from the thousand-year-old cultural heritage of China" is the unique and irreplaceable core value of this brand!
Unlike fast fashion on the market today, "A Thousand Miles of Rivers and Mountains" clothing, from its design to its patterns, leans towards a strong Chinese style, and is priced slightly higher than typical fast fashion items.
But compared to those international brands that charge tens of thousands of yuan and claim to be Chinese style just because they use a piece of Northeast China floral fabric, the price of "Qianli Jiangshan" clothes is only a fraction of theirs.
For the first time, so many people flooded into Jiang Xiaoman's live stream. It's no exaggeration to say that all the clothes, shoes and bags were sold out almost instantly!
Who would have thought that such exquisite Chinese antique-style fashion, the cheapest cotton and linen top, only costs 99 yuan! Can it even recoup its costs?
Of course, there are also expensive ones. For example, to fulfill his dream of marrying his bride, Young Master Jin secretly gave the designer a red envelope and begged him to design a wedding outfit specifically for the newlyweds to wear when toasting the guests. He also bribed the photographer to arrange this outfit for him and Shan Que.
At the time, Sparrow found it quite novel, since she thought that being a model meant simply putting on clothes, posing, and having a photographer take pictures.
Unexpectedly, this photographer was quite strange. He even spent a lot of money to set up a wedding scene, so that she and Jin Chengjie could pretend to be a newlywed couple and toast the guests.
To complete this series of scenes, they also invited many villagers to serve as "extras" at the banquet.
Even the dishes on the table were made by local chefs to avoid giving away the secret, and they were all local specialties that locals would definitely eat when they held a wedding banquet.
Mountain Sparrow thought the cost of this set of photos was too high, and thought Jiang Xiaoman wouldn't approve it, but he actually approved it!
Jiang Xiaoman would never tell him that all the expenses for this set of photos were sponsored by Young Master Jin's private savings.
Someone was willing to use their own money to help them shoot this set of photos, how could Jiang Xiaoman bear to refuse such a kind person?
And so, Jin Chengjie “abused his power for personal gain” and openly held a wedding ceremony with his beloved Shan Que Meizi.
This set of photos, full of sincerity and brimming with the traditional Chinese wedding style, has driven countless young women waiting to get married completely crazy!
Even if the two outfits were not sold separately, the combined price of the two outfits was 6888 yuan, and they were sold out the moment they were put on the shelves.
Jiang Xiaoman couldn't help but beat her chest and stamp her feet in frustration.
Isn't it said that neither men nor women these days want to get married?
If none of you are getting married, why are you trying to steal wedding attire?
To this, matchmakers can only say, child, you are still too young!
The non-marriage advocates you see are just a small part of what's been publicized. The vast majority of ordinary people in this society will eventually be unable to bear the fate of growing old alone and will still get married, okay?
Moreover, the toasting dress for the "Thousand Miles of Rivers and Mountains" event features a bright red knee-length skirt with a cinched waist. Instead of large, exaggerated dragon and phoenix patterns, the skirt is decorated with a "magpie perched on a pepper tree branch" motif, a common wedding design in Langshan. The magpie symbolizes good fortune, and the pepper tree's abundant seeds signify that the newlyweds will have many children and grandchildren.
Most importantly, this elegant and understated pattern is perfect for everyday wear, even if you don't use it as a toast dress, you can still wear it for photos.
Men's clothing is even easier to wear.
In Langshan, it's customary for the groom to wear black at the wedding. Therefore, his toasting attire consists of a shirt and trousers, rather than the long robes and mandarin jackets that were popular a few years ago—those were truly disposable items.
The men's toasting outfit that Jin Chengjie is wearing is more like a regular antique-style Hanfu. The pattern on the clothes is not a large floral pattern, but a pair of wild geese circling upwards.
Legend has it that geese are extremely loyal to their mates, and there is a "Goose Cliff" on Langshan Mountain that celebrates the geese's faithful love. It is said that in ancient times, there were geese that nested on Langshan Mountain. When one of them died, the other would not leave, but would linger on the cliff, calling mournfully, until it could no longer fly and finally died of exhaustion.
In Langshan embroidery, many women embroider "two geese flying together" patterns on clothes and shoes for their sweethearts. This pattern isn't extravagant; you can't wear it to work, but it's much more understated than the Tang suits that older men like to wear after get off work, making it very suitable for young people.