Lin Yao's words drew laughter from everyone, who all recalled Director Chen of the Health Bureau who had run into trouble. The exorbitant price of the bath was a classic joke in the disaster relief campaign, just like Fan Paopao back then. That guy became a national celebrity, and everyone knew him. They even gave him a new nickname: Chen Wash-up.
Luo Jimin's mood improved. Seeing a group of energetic young people chatting and laughing, striving for the same ideals as himself, made him feel gratified. The world is moving forward, and there's no need to dwell on past troubles and sadness. Just do your best, have a clear conscience, and don't worry too much about personal gains and losses.
“We’re not Chen Xixi, don’t insult us,” Shang Qinshu said with a smile. “The preparatory work has come to a close. The approval for the application to establish the ‘China Folk Volunteer Association’ has been issued. With this successful operation, the government is very supportive of establishing such a non-governmental organization. After this vacation, we can officially start working. We’ve discussed it, and the association’s headquarters will be located in Beijing, with a branch in Chengdu. We’ll set up branches in other places later; our current manpower and resources can’t support such a large structure.”
Lin Yao listened to Shang Qinshu's speech with a smile, thinking to himself that he was indeed the son of the Ministry of Finance, and a master of economics. He couldn't stop talking about his profession. He was subtly raising the issue of start-up capital.
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Chapter 154 Volunteer Association
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Lin Yao had a very good impression of this volunteer association. Although he was only nominally a member, he had a deep affection for it. His comrades who fought and struggled together were all outstanding and pillars of society.
Now that the association needs funds the most, we certainly can't stand idly by. Although Minhong Pharmaceutical itself also has a funding gap, we should provide sufficient support.
Thinking of this, Lin Yao glanced at his mother, Lin Hongmei, and the two quickly exchanged a look in the air.
"Thank you for the great help from the Volunteer Association. Without the hard work of the Volunteer Association, this disaster relief work could not have been carried out so smoothly." After receiving a suggestion from her son, Lin Hongmei immediately spoke up and said, "I propose that the Minhong Charity Foundation sponsor ten million yuan as the Volunteer Association's operating expenses. We should cooperate more in the future. Please continue to support Minhong Pharmaceutical."
Lin Hongmei's words were met with enthusiastic applause in the lecture hall. This generous act won the favor of the princelings. Although ten million yuan didn't seem like much to them, it was a genuine donation from a company, not from the state or government.
This seed funding also avoids the awkward situation of everyone immediately seeking sponsorships upon returning to Beijing, and prevents them from jeopardizing their illustrious image by asking for sponsorships right after receiving the honor. Sponsorships can be sought, but it should be done some time after everyone returns to Beijing, which is more in line with the image of someone receiving the highest honor.
"President Lin is such a good person, and President Luo is a good person too." Shang Qinshu was the first to say flattering words. He would continue to be in charge of the association's finances. The God of Wealth was the person he welcomed and respected the most.
Looking at Lin Hongmei, Shang Qinshu thought to herself, "This is a real expert at dealing with people. She doesn't even need to ask directly; the other person just takes out money on their own initiative. This family is truly noble, intelligent, and exceptionally good at interpersonal relationships."
"Thank you, President Lin, thank you, President Luo, thank you, A Yao!" Ye Zhaoxian said in a more formal tone. As the highest leader of the association, his status was different, and he should not speak without restraint like Shang Qinshu.
The "China Volunteer Association," which Lin Hongmei initially referred to simply as "Zhixie," held its first formal meeting at this exchange conference. Luo Jimin's family, Wen Youmin, and Wu Jianwei attended as observers. The individual talents of each member were once again on full display, and the future direction of the Volunteer Association's work and the division of labor among the members were clearly defined.
Listening to the conversation, Wu Jianwei clicked his tongue in amazement. Who were these unassuming young people? Each one of them was incredibly capable. Their passionate youth and drive made him feel energetic and hopeful for the future. This was the kind of life he truly longed for. In the past, he always accompanied those big and small leaders to get foot massages, sing karaoke, and chase girls, indulging in lavish meals and entertainment. It was all so tasteless.
At that moment, Wu Jianwei seemed to have rediscovered his goals and direction in life, and his mindset changed; he felt young again.
"I'd like to say something." Qiu Zuiyue, who was also among the observers, stood up from his seat. As the first official reporter to cooperate with Minhong Pharmaceutical, he was qualified to attend this meeting to mark the establishment of the volunteer association.
Of course, the main reason is that Qiu Zuiyue's work and attitude were genuinely accepted by Ye Zhaoxian and others. Young people don't have so many rules and regulations when it comes to doing things. So what if he's a reporter? Once they accept him, he's a friend. There's no need to be wary of friends. Besides, none of the young masters present are worried about being sold out. They haven't done anything bad or plotted anything shady.
Seeing that the meeting agenda was basically completed and it was time for open discussion, Qiu Zuiyue wanted to bring up some things in her professional field for everyone's reference. "Minhong Pharmaceutical has a very good reputation among the people in China. Of course, we must continue to maintain this good reputation and image, which will be extremely beneficial to the company's future development."
"Although many people with ulterior motives are criticizing Minhong Pharmaceutical in various media, their current impact is minimal. We cannot underestimate the power of these people, or more precisely, we cannot underestimate the influence they may exert in the future. As the vast majority of ordinary people, they rely almost entirely on the media for information. Therefore, I propose that Minhong Pharmaceutical establish a professional news and publicity team, and the Volunteer Association should also set up a similar department." Qiu Zuiyue gave his suggestion directly from the outset. Although it was inappropriate to raise such a matter at this meeting, especially by an outsider like himself, young people act with a strong sense of drive, and personal relationships were not his top priority.
“I think Xiao Qiu’s suggestion is very good. Minhong needs to establish a news and publicity department immediately.” Luo Jimin immediately expressed his opinion, which infected the whole enthusiastic atmosphere. He also put aside his knot and his mind was clear. He immediately made the right judgment: “There are still many people who are eyeing Minhong Pharmaceutical. There are also many people who want to see us make a fool of ourselves. If we are not careful, we will be attacked by the media and affect the future development of Minhong Pharmaceutical.”
"I think it's necessary to establish a public relations and strategic research department. This department can take on both functions, and unify Minhong's future diplomatic methods and messaging based on the principles of coordinating publicity and mitigating risks." After making his judgment, Luo Jimin immediately had a follow-up idea: "However, the company doesn't have any talent reserves in this area. Does anyone have any good suggestions or recommendations for suitable candidates?"
"I think President Luo's idea is excellent. Establishing such a department is very necessary. In modern society, product sales, apart from basic functional effects, are essentially about advertising campaigns. Cost is not an issue, price is not an issue." Qiu Zuiyue tried to explain the professional theory in the simplest language possible. "Taking pharmaceuticals as an example, drugs with the same efficacy and the same content of active ingredients in pharmacies can have different prices by five to ten times. For example, the most common antibiotic, ofloxacin, in 100 mg tablets, some retail for only 1.2 yuan, while others reach 5.3 yuan. Some companies even produce them in 0.4 g form, raising the price to more than ten yuan per box. In contrast, the same dosage from other pharmaceutical companies would only cost a little over three yuan. I have investigated all of this."
"Product packaging and pricing are very important, and promotional methods can make the product's value be reflected in different ways, of course, referring to the retail market value." Qiu Zuiyue became more and more excited as she spoke. "I heard from the two bosses that Minhong Pharmaceutical's future goal is to provide the public with affordable, safe, and highly effective medicines. This positioning places higher demands on promotion. We need to break the public's perception that 'cheap goods are not good,' at least on the Minhong brand. Therefore, the promotion and strategy departments are particularly important."
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Chapter 155 The Number One Hacker
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"Take the toxic beverage incident that Minhong Pharmaceutical encountered this time, for example. Without the advice of a professional team, these 352 patients with kidney failure became entangled with Minhong. This passive approach is unacceptable; it will only lead to increasingly serious consequences." Seeing everyone in the computer lab listening attentively to her speech, Qiu Zuiyue felt a great sense of accomplishment and became even more determined to protect the interests of Minhong and the Volunteer Association. This was also what her father expected of her.
"Afterwards, Minhong suddenly made a 180-degree adjustment to its response, putting itself in a passive position, which requires crisis public relations." The young reporter began to analyze the case. "There is a story that everyone may have heard. It is about a person abroad who, out of kindness, would give money to a beggar every day when he passed by on his way home. First, it was twenty dollars, then it became fifteen dollars, ten dollars, and finally five dollars."
Everyone had heard this story before, but they were still listening intently, knowing that Qiu Zuiyue must have a special meaning behind it. "In the end, the beggar asked the kind person why the money he was giving was getting less and less. The answer was that the kind person's financial burden had increased due to falling in love, getting married, and having children, so he had to reduce his spending on charity. But unexpectedly, the beggar replied, 'How can you use my money to raise your child?'"
Qiu Zuiyue has a talent for storytelling. His ordinary story made everyone laugh. He continued, "Although this is a fable, it illustrates a point: doing good deeds indiscriminately will not please others. In fact, it may make people take it for granted. Once your behavior and standards fail to meet the expectations of the pampered people, they will start to complain."
Luo Jimin and Lin Hongmei both stopped smiling, frowned, and fell into deep thought. The others in the computer lab were also pondering Qiu Zuiyue's words. This seemingly funny story was indeed very meaningful. Both Minhong Pharmaceutical and the Volunteer Association would encounter the same problem in the future because their purpose was to do good deeds and help the broadest range of people. An organization or unit that wants to develop sustainably must have a professional team to handle such matters, rather than relying solely on the leader's subjective decision-making at a moment's time.
“Ah Qiu, it is necessary to establish a relevant organization. Do you have any suggestions? Or do you have any recommendations?” Lin Yao spoke first. Qiu Zuiyue’s views coincided with his previous thoughts, and he believed that she already had a plan to deal with it.
Qiu Zuiyue looked at Lin Yao with a satisfied smile on his face. It felt good to be accepted by everyone. He liked everyone in the room. "I suggest recruiting relevant professionals and setting up a functional department immediately. I have a college classmate who is very experienced in this area. Although he just graduated like me, he studied this field in college and his graduation project was about crisis public relations."
“Journalism graduates also struggle to find satisfactory jobs. Right now, he's interning at a small newspaper in the south, and the complicated interpersonal relationships are preventing him from showcasing his talents. We were in contact a few days ago. If you're interested, I'll contact him for an interview immediately.” Qiu Zuiyue's attitude was sincere; it wasn't just about finding a job for a classmate. “There are three classmates who meet the criteria. I won't recommend the others, even if we're on good terms. My editor-in-chief knows many talented people in this field; he can help make connections.”
"That's settled then. Xiao Qiu, I'll trouble you to put in some extra effort to help Min Hong assemble a professional team as soon as possible." Luo Jimin's brows relaxed as he made his decision, which Lin Yao greatly appreciated. As long as it didn't involve the Luo family, his father was indeed decisive and wise.
"Xiao Qiu, we've been troubling you so much. Why don't you work part-time here for me? We don't pay you anything, but you've been working so hard. We really feel bad about it." Lin Hongmei had clearly gotten used to being the God of Wealth, and she could always quickly link everything to money. She felt a little guilty towards Qiu Zuiyue financially.
"Aunt Lin, please don't say that." Qiu Zuiyue smiled embarrassedly. "Compared to what you've done, I haven't done anything praiseworthy. I just ran errands to contact the media and the editor-in-chief. I can't accept money. If my dad finds out, he'll scold me to death."
"Young man, you're really something! If I had a daughter, I'd want you as my son-in-law." Lin Hongmei suddenly blurted out, leaving everyone stunned and the atmosphere in the computer lab instantly becoming more relaxed.
The young men from the capital had also become restless. Since arriving in Chengdu, they had been living a miserable life, losing weight and disappointing the girls who had their eyes on them. Now, with Lin Hongmei bringing up this topic, their thoughts had already flown back to the capital. They began whispering among themselves, probably discussing their plans to have a good time after returning home.
"President, the volunteers who participated in this disaster relief have worked very hard. I would like to ask the Volunteer Association to compile a list based on their work performance and evaluate their contributions in a tiered manner." Lin Yao ignored his mother's joke. Her own son's marriage is not yet settled, and she's already thinking about other people's children. This mother is too irresponsible. "I hope the list can include detailed contact information and addresses. In the initial stage, let's distribute drought relief drinks at a standard of 10 bottles to a case. After all, these people basically rely on themselves for food and shelter, and the subsidies we give them are almost negligible. It's also a way to leave them a few years' worth of drinks so that their families can enjoy them."
Lin Yao's opinion was met with unanimous agreement. Although the drinks belonged to others and they didn't mind giving them away, they were still money. After the disaster relief was over, they wouldn't have to worry about turning the leftover drinks into cash.
The way to express gratitude to the volunteers had been a subject of discussion among the association's board members, but they hadn't come up with a feasible solution. Giving money would defeat the purpose of volunteering and be inconsistent with the nature of their role. Lin Yao's suggestion of giving them a beverage as a token of appreciation was the most suitable. Everyone has relatives and friends who need care, and this beverage, which is almost unavailable in the market, was perfect as a way for the association and Minhong Pharmaceutical to give back to the volunteers.
“We’ll arrange this work immediately. There are a total of 4,351 volunteers, including those who withdrew earlier due to feeling unwell from giving up their drink quotas. Let’s treat everyone equally and rate them based on the hardship of the work area and other aspects of their performance.” Ye Zhaoxian agreed to Lin Yao’s plan, thinking to himself that rating was completely unnecessary. Volunteers are paying for their own disaster relief efforts, so the nature of the work is the same. Why differentiate between different levels?