Because card and board games like this, which have simple rules, are easy to learn but difficult to master, are already as numerous as fish in a river in the StarCraft era.
In the card and board game industry, many insiders know that the most important thing is attracting traffic – whoever can spread the ads wider and attract more people to see them will make money.
Many card and board games are "disposable" games. They attract a large number of players with a wave of advertising, squeeze a few members out of the players, and then the development team simply leaves, never to be updated again.
This kind of game doesn't consider the later stages of development; all that's left are two customer service representatives just trying to appease the players—in reality, even they can't contact the development team at all; they're just making empty promises and sounding very helpful.
The popularity of the "Xia Ke Xing" brand immediately demonstrates the immense popularity of the game.
Because the game didn't promote the Swordsman card at all, treating it only as a built-in Easter egg, but because the game already had a large enough player base, it somehow managed to boost the Swordsman card's popularity.
It's like a promotion where you get a mouse for free when you buy a computer. Because computers are selling so well, mice suddenly become extremely well-known and inexplicably become a major brand in the mouse industry.
Now, players have even spontaneously organized amateur competitions!
During the Lunar New Year holiday, many people actually watched the folk knight-errant card game competition.
The events organized by Mingjiao were all very authentic, with the process arranged perfectly. They also broadcast the entire competition live – this live stream had quite a bit of popularity on the platform and was directly categorized under "Games - Knights of the Three Kingdoms".
The Knights of the Three Kingdoms card game is quite entertaining, especially if you have some knowledge of the world of Knights of the Three Kingdoms.
You can often see people celebrating in the comments section.
After a card is played—
[Heavens! It's Elder Xiao! The eighth-generation disciple of the Beggars' Sect pays respects to Elder Xiao!]
May Elder Xiao rest in peace!
The greatest heroes are those who serve their country and its people!
The screen was immediately flooded with comments; that spectacular scene was the players sharing their heartfelt emotions.
When the Xia Ke Pai tournament reached its final stage and the champion was about to be decided, this small live broadcast room actually climbed into the top three of the popularity chart.
Mingyan and Xia Cheng also arrived early to check on the situation.
While waiting, the two could also browse the forum of Xia Ke Xing – it was Lunar New Year's Eve, and the world of Xia Ke Xing was bustling with activity, the forum was bustling with activity, the live broadcast room was bustling with activity, and people were crowding everywhere.
Currently, the hot topics on the Xia Ke Xing forum, besides the folk Xia Ke card game competition, also include posts about Langhuan Wonderland.
—The Wonderland of Langhuan was an Easter egg that Blue Star Studio put in it, with everyone making a cameo appearance, including Comrade Xia Cheng.
A lucky player accidentally fell off a cliff and had already closed his eyes and waited to die, but unexpectedly he did not die, but fell into a cave on the cliff.
Inside the cave is a blessed land, with a plaque above it that reads "Langhuan Wonderland".
As he walked further in, he discovered many fascinating NPCs.
The quick-witted player immediately realized: Ah! My lucky encounter has begun!
So he decisively turned on the recording function and recorded everything he saw and heard into a video.
The video became an instant hit on the forum, sparking a frenzy among many Blue Star fans.
[Hahahaha, what's with this firewood stick?! Did it stick to my leader?!]
[The cult leader has so many lines! Like "I still have work to do," "I'm not as leisurely as you," "Someone's still urging me to work," and "I haven't finished my work yet"... This is so relatable!]
This game is hilarious! The entire studio even made cameo appearances in it! 23333
[No, I disagree! Why don't I have an Easter egg like this in my League of Legends?]
[This little cat has CC's name on its head? No way, my rock legend is a kitten? This contrast is so cute!]
[XiXi up close! My idol is actually in the game "Xia Ke Xing"! No way, I have to log on right now to find the cliff jump and the Langhuan Wonderland. Getting to pet XiXi is my lifelong dream!]
Many Blue Star fans know Blue Star Studio very well.
They're the type of people who, after completing a game on Earth, will carefully and meticulously read through the credits.
They actually recognized most of the names in it!
Leaving aside Mingyan, the leaders of other groups, such as Varian Wrynn, the head of the art group, are household names among fans.
He even has his own fan forum where players collect all his design works.
Original artwork of Russell in the apocalypse of Blue Star, original artwork of the big boss's body in the mortal soul, concept art of the world map in the game "The Wandering Swordsman"... fans have treasured them all in one album.
As far as Mingyan knows, Lao Wa is very happy and often visits this thread to see the flattery players are giving him.
Moreover, sometimes when he's looking for something, he'll just flip through this photo album for convenience.
Besides these two points, there is another hot topic on Blue Star's forum.
How popular is it?
It is said that someone from as far away as the Second Star Province heard about this debate and flew over during the Lunar New Year holiday just to participate in the live discussion.
Once this topic appears on a blog, it's tantamount to "inciting conflict," and netizens will automatically divide themselves into their own camps and start a war with clear distinctions between them.
In reality, just the appearance of a single keyword can suddenly spark a heated debate between two friends who are chatting.
This topic is called—
Sweet! Salty! Party! Struggle!
Sweet rice dumplings are the natural choice; those who prefer savory ones are rebels!