"Please don't, thanking me is only hurting me," Xia Cheng said. "I'm not helping you, I'm just trying to maximize the company's interests. My judgment tells me that Blue Star Studio will be one of the company's best partners."
"Then thank you for your kind words," Mingyan said.
After finishing his meal in silence, Mingyan suddenly remembered something and said, "I'll give you back the marketing once League of Legends is released for a month."
Xia Cheng said, "You can take a vacation in a month, right? These days, publicity and promotion aren't cheap. Do you have enough funds?"
Clearly stated: "..."
Xia Cheng is too experienced in this regard.
He was right. The revenue that Minecraft has brought to Blue Star Studio has now exceeded one billion yuan, but Mingyan only has a meager twenty million yuan in his hands.
The marketing and distribution costs for "League of Legends" are estimated to be around ten million. Even without offline physical advertising, there will still be corresponding advertisements on major game information websites, social media, player social circles, etc.
These fees are extremely expensive, and we explicitly stated that we cannot afford them.
But he is not without options.
“During the recent testing phase, when we couldn’t update the version, I made a small game,” Ming said. “It should be able to recoup some of the money.”
Xia Cheng was taken aback and said, "How can you even squeeze in so little time to make games? You don't have 25 hours in a day, do you?"
Mingyan laughed and said, "No, it's really a very small game. And it's purely numerical; the names in the descriptions are all randomly generated by a program."
"Want to publish it?" Xia Cheng asked. "I'll give you a discount."
That's as if you're selling fruit on the street.
He said clearly, "Yes, I want it, but I've just registered a new studio called 'Dragon-Slaying Saber'."
Xia Cheng was truly baffled this time, and said, "Isn't one planet enough to keep you busy?"
“No, no, it’s not what you think. That studio…” Mingyan thought for a moment, “was just something to play around with.”
Xia Cheng stared at him for a long time, and finally sighed helplessly: "Sometimes I really feel that you are a mystery... like a suspenseful mystery novel."
Mingyan laughed and said, "Why would I pay you to read it?"
Xia Cheng raised an eyebrow, revealing his signature smile, and said, "I'm not short of money, give me ten million words first."
Mingyan said, "...I can't afford to offend you, you win."
...
Mingyan named his new game "Defying Heaven".
Well, judging from the name, this is a toxic, data-driven game.
This game was destined to have a bad reputation from the moment it was born, so Mingyan decisively registered a new studio for it, which was actually called "Dragon Slayer Sword Studio".
It was quiet; there was no firing of guns, and no publicity was given.
No one knew that Mingyan was also in the Dragon Slayer Sword Studio, except for A's only contact person.
It was made clear that the game was signed by Atlas, and the contract was quite strange.
20% commission, but required A to promote the product across all its channels for a week.
If Company A fails to drive traffic to this free-to-download game within the specified time and achieve the designated number of downloads, it will have to compensate Mingyan; if the number is achieved, Mingyan will pay a certain amount of advertising fees for each percentage point reached.
This game is only 180GB in size, which is smaller than Minecraft.
Because it can be said that there are basically no choices.
Within the first hour of a player's entry into the game, every quest, every monster fought, and every piece of equipment obtained is personally designed by Mingyan.
Extremely pragmatic!!
Mingyan has already predicted whether players will experience great highs or lows every minute, and what they are thinking.
At the 8-minute mark, players will definitely receive a big gift pack and be thrilled. After that, they will receive gift packs periodically, thus keeping a large number of players engaged.
At the 17-minute mark, players will almost certainly use bound ingots to buy a mount and start quickly traversing the map. But in reality, this only reduces travel time by 10%.
At the 39th minute, players will definitely kill a monster and get a decent purple item, which can be sold for a large amount of in-game currency.
The next boss monster is set to be unskippable, requiring players to spend a lot of currency to upgrade skills. This way, a large amount of circulating currency can be consumed, and there is no need to worry about inflation.
Around the 50-minute mark, players are guided into the PVP battlefield.
The stats have been carefully adjusted; new players at level 20 who are guided into the game will inevitably be slaughtered by veterans who are stuck at level 39.
Now is the time to claim your first recharge bonus!
In conclusion, this kind of game doesn't need player word-of-mouth, and it simply can't afford it.
Players who can't even afford the first-time purchase gift pack are basically not considered by the Dragon Slayer Studio. They are part of the rich player's gaming experience, specifically designed for rich players to mow down.
Retaining these "poor people" is simple: just give them a bunch of shiny but useless items for signing in every day.
A small number of players will choose to spend 1 yuan to buy a generous first-time purchase gift pack and then enjoy it for an hour.
Next, let's set up a flying mount!
A small portion of them will then spend money to buy mounts and enjoy them for a while.
Next, let's make a dazzling, god-tier weapon!