Moreover, the entire promotional video has the style of Blue Star. Even if you don't tell the players what game it is, any Blue Star player can immediately recognize the traces.
Bluestar's promotional videos are always grand and impressive, which is different from many small manufacturers that rely on gimmicks.
Some game advertisements are so bad that you'd be ashamed to even mention them.
Many advertisers are also reluctant to display it on their outdoor billboards.
However, the trailer for "The Way of the Assassin" can be shown directly on a big screen, and it easily attracts the attention of passersby.
On May 21, the Blue Star Carnival opened on time.
Not to mention the grand scene outside the Blue Star Building, the entire city is filled with the shadow of Blue Star today.
Easter eggs belonging to Blue Star players can be seen everywhere, on maglev buses, subways, outdoor billboards, the backs of buildings, and even on police patrol cars.
Some die-hard fans can even spot a simple sticker and immediately exclaim, "That's Russell's silhouette!"
This day is even hailed by players as "the Lunar New Year's Day for all players in the Sixth Star Province".
Those who received the invitations naturally made careful preparations and entered the venue with great excitement.
Those without an invitation can choose to take photos of the venue from a distance outside, then go to the Blue Star Building for a group photo and participate in the surrounding shopping street.
Yes, this temporary shopping street is also a collaboration between some merchants and Blue Star.
They leveraged the popularity of the Blue Star Carnival to set up stalls here to attract customers; while Blue Star also used their small shops to provide players with a place to rest and pass the time.
The carnival opened at 9:00 AM this year, a little later than in previous years.
Prior to this, promotional videos for various games were playing on a giant screen ten meters high in the central arena.
Many players sat directly on the ground in the square to secure better viewing spots, forming very neat rows.
Whenever a figure appears on the screen, the players immediately erupt in huge cheers and laughter.
"Russell!!"
"Stephen!!" (The protagonist of Minecraft)
Occasionally, scenes from previous carnivals will appear on the screen.
When Mingyan's virtual avatar appeared and confidently stated, "We have high expectations for our players...", the players' roar was so loud it sounded like an earthquake.
Waiting is sometimes not an easy task.
But waiting for the sake of Blue Star is something that every player here has experienced at least once.
Inside the Blue Star Arena, robots roamed the venue, serving each player a small cup of iced water and a lemon candy.
While eating and drinking, the players raised their hands and shouted, "We need more updates!"
"It's already nine o'clock!"
"It's May! When will the new game be released?!"
"We want to see the Great Demon King!"
9:00 arrived quickly, the entire screen went black on time, and the huge Blue Star logo appeared.
The two hosts' enormous virtual avatars appeared on the main stage. The male host was dressed in a square shape, resembling a character from "Minecraft," while the female host was dressed in a wasteland-style outfit, looking dashing and heroic.
They quickly announced the "Official Start of the 6th Blue Star Carnival" and invited guests for the exhibition matches.
When these guests first appeared, the players looked at each other blankly, unable to recognize who they were.
But when the last two guests walked out hand in hand, the huge cheers once again shook the venue.
"Master!!! Ahh ...
At this moment, the host mysteriously smiled and said, "This year, we are fortunate to have invited ten guests to perform a League of Legends exhibition match for us. They are..."
"Mr. Cheng, the owner of the Legendary League of Legends TLM team!"
"Wang Xiaoxiao, a famous commentator for Chinese Super League events!"
"Mr. Li, Chairman of the Fat Cat TV Live Streaming Platform!"
...
"Mr. Ming, Chief Designer of Blue Star Studio!"
"Mr. Xia, Sales Director of the Sixth Star Provincial Branch of the Atlas Platform!"
Each time a name was announced, the players below erupted in an uproar.
When Mingyan and Xia Cheng appeared, the audience erupted in cheers, laughing and screaming while clapping wildly for them.
Good heavens! This year's exhibition match didn't invite professional players and top streamers, but their bosses!
These bigwigs usually sit in their offices in suits and ties, making millions a minute is no problem for them.
Occasionally, some of them would appear at League of Legends match venues, sitting in the stands "supervising" their team's professional players, but the live stream cameras would still occasionally capture their expressions.
They are all top-tier figures among top figures.
But today... they're going to play a match too?
Next, the host introduced them one by one: "Hello, Mr. Cheng, the owner of TLM. I heard that you also enjoy playing League of Legends in your spare time, is that right?"