Clearly stated: "..."
Deputy Chief Engineer: "..."
They were looking at the report, the complete report of "Iron Horse and Ice River" for the past month.
The numbers above are alarming.
That's right, the player churn rate is over 80%.
This ranks last among all the games Mingyan has produced.
But none of that matters.
The profit figures for this month are what made them both fall silent.
Monthly revenue of 4.5 billion.
To understand this number, we must first make a horizontal comparison.
For most studios, a major criterion for success is monthly revenue exceeding ten million.
For larger companies and game development teams with significant investments, a monthly revenue exceeding 400 million is a tremendous success worthy of universal celebration.
As for Blue Star Studio, League of Legends has been developing for eight years, and its monthly revenue is now basically stable between 3 billion and 5 billion, with some fluctuations, with the grand finals in October being the peak.
While any game reaches its peak profitability upon launch, "Iron Horse and Ice River" achieving 4.5 billion is truly an absolute peak!
The deputy chief designer of the Dragon-Slaying Saber was so scared he stammered!
"W-Wait...aren't these rich people a little too enthusiastic? How about we organize a rebate program for them?"
Mingyan crossed his hands and pondered for a moment: "No, if we offer discounts to the wealthy, they'll give us bad reviews."
This is an empirical fact that has already been verified in "The Secret of Defying Heaven".
Then, the two fell silent again.
The original design intention of "Iron Horse and Ice River" was to cater to the market of wealthy players.
But I don't really want to make that much money!
Ming Dynasty's "Money God" says: Get out of here, you damned money.jpg
Having too much money is like having a hot potato; it really is a hot potato.
The Dragon Slayer Sword Studio has unknowingly become a giant in the industry—though some call it a "cancer in the industry."
The reason why it never publishes financial statements, does not go public, and does not accept any investment is because it openly states that it is afraid that some measures to encourage consumption will stimulate the currently relatively stable market and lead to the phenomenon of bad money driving out good.
But this "Iron Horse and Ice River" is really good at making money.
If such a large sum of money is left lying in a public account and doesn't move, even the local government will eventually send someone to inquire about it.
Mingyan's elderly father looked at his family's money tree, so worried he was practically losing his hair: "With so much money, how am I supposed to spend it all..."
When he got home that evening, Mingyan told Xia Cheng about it and then said with a sigh, "There's no encouragement for spending at all. These rich people are just too good at spending money. Sigh!"
Xia Cheng: "..."
Clearly stated: "?"
Xia Cheng whispered, "Baby, I was wrong. I'll halve my game card limit right now."
He bluntly asked, "...How much did you top up?"
Xia Cheng said timidly, "It's only two hundred thousand... just a few cents."
He asked coldly and bluntly, "How much zero?"
Xia Cheng hung his head dejectedly: "...Four million."
A fraction of two hundred thousand, that's four million!
Mingyan was so angry he laughed!
Later, the couple discussed it overnight and decided to carry out a series of unconventional actions.
First, let's move the Dragon Slayer Sword Studio's office location to a villa right next to a five-star tourist attraction! All the developers will then move into the villa area to work on the game.
Secondly, we will usher in an era of equity incentives, distributing 10% of the net profit of "Iron Horse and Ice River" to all developers based on their performance.
Secondly, since two people in charge of Blue Star Studio were involved in the development of "Iron Horse and Ice River", it is entirely possible to claim that the planning proposal was "outsourced" and then return 50% of the profits to Blue Star Studio. This part of the revenue is then transformed into "development costs", instantly reducing the profit by half.
In the end, only 40% of the profit was left. There was really no other way; after paying taxes, it still had to go into the God of Wealth's pocket.
Mingyan: "Drop... oh no, invest in Morningstar! Perfect."
So the next day, the Dragon Slayer Sword Studio posted an announcement.
—After deducting all development and operating costs and taxes, 100% of the net profit of "Iron Horse and Ice River" will be donated free of charge to the public welfare fund under Morning Star Incubator!
One stone stirs up a thousand waves.
The explosion sent the industry into chaos, leaving players utterly bewildered.
Has Zhou Bapi changed his ways?! He's actually using all his profits for charity?!
[Let's look at the reviews of the new Dragon Slayer game. They probably won't make much money, so they're just throwing it all out to gain a good reputation and get netizens to stop criticizing them...]