When the government intervenes to regulate an industry, it's not always a bad thing.
Although it may seem like a major event to many, it is just a temporary shock to the market. Thousands of people will continue to work diligently, and the industrial chain will eventually continue to operate stably.
This two-year crackdown directly led to the near bankruptcy of many "poisonous" game companies in the market.
—This is no longer the era where you can make money just by giving some trashy game some traffic!
Like cruise ships, the strategy involves acquiring studios, imitating market trends, promoting through paid channels, and quickly monetizing by exhausting the game's lifespan...
This series of classic techniques is also quite applicable to other related fields such as film, animation, and news media.
But if we still expect to make a profit now, the ultimate outcome will be complete bankruptcy.
As it turns out, gamers are discerning and have good judgment, and netizens aren't all easily fooled fools.
Those who dare to deceive others will ultimately be abandoned by fate.
In mid-January, several big names sensed the policy shift and withdrew their investments from Cruise Capital. The latter quickly announced its disintegration into several consortia, dividing its business into several parts.
This giant conglomerate relinquished its absolute dominance in multiple fields, dropping from a top-tier (T0) power in the alliance to a top-tier (T1) one.
The gaming business segment has also had its rating downgraded in several regions.
Of the dozen or so studios within the company, three were bought back and declared independent.
The remaining 11 projects in the studio were cut in half after a series of "reviews and evaluations".
This caused their influence in the gaming industry to plummet to the level of a second-tier company.
Industry insiders are overjoyed!
With the general implementation of the policy changes, channel operators are shouting "Winter is coming," but independent game developers are shouting "Spring is here."
In the past, the success of a game depended 60% on traffic, which was entirely controlled by the distribution channels.
But now that policies have changed and distribution channels are in a downturn, 60% of the factors that determine a game's success have returned to the hands of the game developers themselves.
They no longer have to rely on distribution channels for their livelihood. Now that everyone is free from the injection of traffic through loopholes, they have to compete head-on with their own strength. Why can't they be happy?
Moreover, they now have the Blue Star platform, and the channel fees charged by Blue Star are more than half lower than those of the other two...
As expected, Blue Star is not short of money at all and just plays around with making platforms. They are truly convinced by this "dad" title.
After its launch, the Bluestar platform quickly seized market share, reaching 20% within two months and still growing rapidly.
Many people in the digital distribution platform industry are crying out in fear: "The wolf is coming!"
However, Lanxing has not engaged in much market competition and even maintains good cooperative relationships with multiple distribution platforms. It is clear that Lanxing is truly laid-back and its platform is simply for its own needs.
—For the babies in Morning Star Incubator.
In fact, at the beginning of the year, People magazine, one of the most influential publications in the Chaoyang Alliance, named Mingyan as last year's "Person of the Year".
On the one hand, last year's "disappearance" scandal did indeed make the name Mingyan known throughout the entire league, and everyone with ears has heard of his deeds.
On the other hand, last year's Mornstar incubator also saw a bumper harvest, with a large number of independent games emerging as cruise ship capital collapsed. Meanwhile, Mornstar incubator reportedly lost approximately two billion yuan in cash for distribution and promotion.
Now, everyone in the StarCraft community knows that this cash came from the Dragon Slayer Sword Studio, which is essentially the same as coming from Mingyan himself.
The gamers who heard Mingyan's name immediately became respectful of his charity work, and almost wanted to take off their hats and bow to him.
In fact, during the interview, they also asked Mingyan: "We heard that Chief Engineer Mingyan personally spends nearly one billion yuan on charity every year. Is that true?"
Ming nodded in acknowledgment.
"Such a large sum of money is unimaginable for ordinary people. How did you make this decision? Did you feel any heartache?"
Mingyan laughed and said, "Money that you keep on your person is like money that's dead; only money that's spent and circulating is alive. Since that's the case, why not take it out and help out a little, to relieve other people's urgent needs? If it makes a small contribution to the development of the game industry, then it'll also help myself."
After thinking for a moment, he added, "In fact, every dollar used for charity will eventually become two dollars and return to Earth."
He was telling the truth: charity is the most rewarding cause in the world!
But for some reason, they started looking at Mingyan with eyes full of reverence!
Mingyan: "..." I didn't, I didn't, Blue Star really didn't lose money...
Listen to his explanation!
Why has everyone thought of Lan Xing as a carefree, ethereal fairy who lives a simple life, free from worldly strife, for so many years now?
On the cover of People magazine, he explicitly stated that he did not dress in a suit and tie like other bigwigs.
He was still dressed casually, in a plaid shirt and jeans, the kind of outfit that probably wouldn't attract much attention on the street.
In front of him was a whiteboard with a half-finished design draft of the new game.
Mingyan looked at the game with a natural focus and enthusiasm in his eyes.
As long as he is doing what he loves, simple joy and satisfaction fill his life.
Even after receiving such an honor, Mr. Ming still went to and from get off work happily every day, and even voluntarily locked himself in a small dark room.
Because February 14th is Valentine's Day, Xia Xiaocheng dragged him on a trip.
So a few days before the launch, he paid close attention to the project's current status and only boarded the spaceship after confirming that everything was ready.
The annual figure, Boss Ming, has run away, leaving the remaining employees lying in the Big Blue Star Building waiting for the product to be released.