Chairman Chen smiled slightly and looked at Luo Jimin, "I have seen the approval document for your children's cold medicine and also inquired with my friends at the drug administration. It is a very good medicine. I really didn't expect it to be priced at only five yuan a box. Mayor Duan told me about your difficulties. I came here today on behalf of the Provincial Medical and Pharmaceutical Sales Company to discuss cooperation and hope to obtain the agency rights."
"Welcome, welcome! Mr. Chen, you've been a great help to us. Let's find a teahouse to sit down; there's nowhere to stay here." Luo Jimin bowed slightly to express his gratitude and was about to call everyone to leave when he was interrupted by Director Chen, who had followed behind him.
"Mayor Duan, Mr. Chen, let's talk in the convention center office. I'll arrange it right away." After Director Chen finished speaking, he turned to look at Liu Quan beside him. Liu Quan immediately understood, said he would contact them right away, and ran off. He needed to hurry up and contact the convention center management to free up a few offices.
Duan Qing and the others didn't get back into the car to rest; instead, they stood in the open square chatting and waiting for Liu Quan's report.
"President Luo, your principles are commendable, but the price of five yuan is indeed a bit low. You need to consider the profits of secondary distributors and pharmacies, especially since the bulk of the profits should go to the final retail pharmacies and hospitals. I'm afraid they won't be willing to promote your medicine with such a low profit margin." Chairman Chen was clearly a straightforward person, his likes and dislikes were written all over his face, and he spoke very directly. Now that he had truly accepted Minhong Pharmaceutical, his attitude had changed completely, and he genuinely helped Minhong consider its problems and difficulties.
“I know you mean well and don’t want patients to spend more money on medicine, but that’s just how it is. Such low profits will make clinics and hospitals not promote your medicine. You’re even more extreme than an old man like me. It’s not an easy job.”
“Mr. Chen, we know all that you’re saying. Fortunately, cold medicine isn’t a prescription drug, so it doesn’t necessarily have to be sold in hospitals and clinics. We can try other methods.” Luo Jimin admired the old man very much, and when he heard the discouraging opinion, he wasn’t angry at all. Instead, he felt even more cared for.
The provincial pharmaceutical group where Chairman Chen took office is a state-owned enterprise with numerous branches. Among them, the medical and pharmaceutical sales company has a very extensive channel throughout the province, covering all township hospitals and clinics. This channel can be considered the best in Sichuan Province because their channel customer relationships are very solid due to years of operation.
"This is the current situation." Chairman Chen's mood suddenly turned somewhat dejected. "Supposedly, this level of profit is already quite high in other industries, but the medical industry is used to huge profits, and there are even some cases of prescription kickbacks. Therefore, your pricing leaves very little room for maneuver within the industry, or even no room for maneuver at all, which will have a great impact on sales."
"President Luo, what other avenues did you mention earlier? If you need any help from this old man, just ask. Don't hesitate to ask." Chairman Chen suppressed his regretful expression and firmly stated his position. Minhong Pharmaceutical's business philosophy coincided with his ideals and aspirations, so of course he would do his best to help. He couldn't control the outcome, but he could still do his best to provide assistance.
"We're doing direct sales, we're doing advertising, and sooner or later we'll get patients to actively ask to use our medicines. They can buy over-the-counter drugs themselves, and the prescription drugs we produce will also change the situation where doctors prescribe whatever they want. Those situations where a disease could be cured for a few dollars or a dozen dollars, but because of doctors' selfishness, patients end up spending hundreds of dollars, will be eliminated sooner or later." Luo Jimin said firmly and confidently.
The medicine produced from the prescription given by Lin Yao alone far surpasses ordinary medicines on the market. Luo Jimin also has enough confidence in future prescription drugs because he believes that his son can create miracles.
After discussing it with his wife, Lin Hongmei, the couple redefined their future goals: to leverage their son's abilities to break down the unspoken rules and numerous malpractices in the current medical market, ensuring that patients can receive clean, transparent, and fair medical care.
Luo Jimin also knew that his personal abilities were limited, and whether he could achieve this goal was unknown. There would be many difficulties and obstacles along the way, but someone had to step forward, and someone had to be the first to try. The couple's goal was simple: to rely on their personal abilities as much as possible, combined with publicity efforts, to gradually get society to accept this concept. They believed that one day the country's medical cause would move towards this bright future.
“General Manager Luo, I am Wang Lei from Yuanmou County Pharmaceutical Company. Secretary Sheng instructed me to come to you, hoping that you can help the people of Yuanmou County continue to enjoy the benefits of Minhong. So I’m here to discuss the distribution of children’s cold medicine. Are you available now?” A young man led over by Ge Yong introduced himself, and the business card he handed over showed that he was the general manager of Yuanmou County Pharmaceutical Company.
Seven or eight cars were parked in the passageway, and no one came to shoo them away. Ge Yong had already gotten out of the car and started to take charge of security work. Wang Lei's documents and letter of introduction had been checked beforehand before he was led to meet Luo Jimin and the others.
"Welcome to Chengdu!" Luo Jimin warmly shook hands with Wang Lei and glanced at his wife, Lin Hongmei.
Lin Hongmei immediately stepped forward and introduced herself, "Hello, Mr. Wang, I am Lin Hongmei. Minhong is very willing to cooperate with you. Please come over here and I will talk to you."
Looking at Wang Lei, who was being led by his wife, Luo Jimin felt a pang of emotion.
While most people are only concerned with their own interests, there are also some who genuinely care about the common people. Duan Qing is one such person, Chairman Chen is another, and Sheng Hong, far away in Yuanmou County, is yet another. Although their support may seem weak at present, this spark-like support will surely grow and spread, eventually creating a prairie fire. This requires the continuous efforts of ambitious individuals.
At this moment, Luo Jimin felt like a fighter, a fighter declaring war on deep-seated bad habits, and he was confident that he would win this battle.
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Chapter 185 General Hong's Meeting
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The on-site sales activities continued, otherwise it would have been impossible to keep up with the endless stream of Chengdu residents.
The quota of three boxes per person cannot be effectively implemented. The temporary sales site, which is made up of a dozen tables pieced together, sells simultaneously from three directions. Some citizens buy three boxes of medicine here and then go through the trouble of queuing at another line to buy more. This situation cannot be prevented.
In particular, someone bought the product yesterday, and after feeding it to their two-year-old child, the child's high fever turned into a low fever, the child who was listless and weak regained energy, and was able to eat normally. Such miraculous effects prompted three representatives from the family to come and buy dozens of boxes to keep at home.
Ordinary people have simple values: if something is truly effective, they'll keep a surplus, even if it becomes ineffective at home, it's better than having no medicine when they urgently need it. Besides, such a miraculous medicine only costs five yuan a box; even if twenty boxes are wasted, it's only a hundred yuan, but the health of children is more important.
No one is surprised by the hoarding of medicines. Chinese people have always had the habit of preparing for a rainy day. They believe that once the opportunity is gone, it may not come again. Even with the guarantee from Minhong Pharmaceutical, they are not at ease. Only what they have in hand is reliable. Who knows if other pharmacies in the city will have it tomorrow?
The publicity effect of these personal examples made the people rushing to buy even more frantically. Often, they would queue up to buy medicine and then continue queuing. The number of people joining the square grew so much that the staff of Minhong and the management of the convention center had no choice but to continue to apply for more police force to maintain order.
The news published on Minhong's official website generated a great response. After receiving Wang Lei, who had been arranged by Sheng Hong to fly over, small pharmaceutical distributors from all over the country rushed over and all wisely went directly to the Shawan Convention and Exhibition Center.
After Duan Qing and Chairman Chen reached an agreement, they took their leave. They noticed how busy Luo Jimin was, as the office arranged by the convention center had become Min Hong's regular negotiation venue.
Most of the distributors who came were from county and city levels, but there were also representatives of provincial distributors. These distributors, who did not obtain the agency rights for certain best-selling cold medicine brands, were not opposed to Minhong Pharmaceutical's pricing.
In their view, since they've never enjoyed the profits from these kinds of drugs anyway, it's better to distribute these highly effective, low-priced products to disrupt competitors' markets and build a wider distribution network. Although the profit margin for general distributors is very thin, the sheer volume makes up for it. As long as they see news photos online and witness the overwhelming popularity firsthand, they're willing to agree to any conditions.
This "if I can't have it, you can't have it either" mentality inherent in business competition is a major reason why they traveled from all over the country to attend. Of course, after experiencing it firsthand, the thought of "I can't have it" faded, perhaps making this the perfect opportunity for the company to generate new profits.
Ma Yibiao, the representative of the alliance, also contacted Luo Jimin privately. His business acumen allowed him to obtain Luo Jimin's phone number, and he wanted to arrange a tea meeting to discuss the Sichuan province agency rights. The booming sales scene made Ma Yibiao realize the power of Minhong Pharmaceutical. As for Sichuan province, Ma Yibiao wasn't confident he could prevent Minhong Pharmaceutical from building its own marketing channels, hence his initiative to contact them to try and repair their relationship.
For businessmen, profit is always the top priority. Regardless of any oaths of alliance, even with a knife to their throats, enough profit will make them take risks and break an alliance that has no legal basis as easily as drinking water.
Unfortunately, Ma Yibiao's good intentions were directly rejected by Luo Jimin. "Tea? No time!"
Lin Yao left his busy parents and departed from the Shawan Convention and Exhibition Center, accompanied by Yi Fei. At this time, Yi Potian had already dispatched another person who had just advanced to the early stage of the Earth Rank to protect Lin Yao's parents. As his personal bodyguard, Yi Fei was unwilling to leave Lin Yao's sight under any circumstances.
It wasn't that Lin Yao was ignoring his parents' busy schedule and unwilling to help negotiate the agency business; he had more pressing matters to attend to because General Hong had arrived.
Lin Yao didn't let Ge Yong see him off. Now that he was more aware of potential dangers, he paid more attention to his parents' safety. Although the Yi family had sent a new bodyguard named Yi Zuojun, a regional-level expert, Lin Yao was still worried about having only one person protecting them. So Ge Yong was left at the convention center to be in charge of security, as he didn't trust anyone else to do it.
Banan was in charge of driving, while Lin Yao and Yi Fei sat in the back seats of the Toyota minivan. Having gotten used to minivans, they found it difficult to adjust to sedans; the larger the interior space, the more comfortable they felt.
Perhaps to show respect to Lin Yao, General Hong once again chose the "Chengdu Xibainian Hotel" as the venue for this meeting, and once again booked the entire top floor.
Banan and Yifei dropped Lin Yao off at the top-floor elevator entrance and stayed there, without accompanying him into the last suite.
When checking his documents, Lin Yao still took out the fake ID card of "Gu Nan". He also carried his real ID card with him, but the photo on it did not match the disguise. If the guards caused any trouble because of his appearance, it would be better not to show it. Besides, he had used the Gu Nan identity last time.
General Hong had clearly given instructions, as this time the document check was much simpler than the last. The guard glanced at it and handed it back to Lin Yao, which surprised him. What he didn't know was that this same guard had checked his documents last time, and with the general's instructions, everything was naturally kept simple.
"Grandpa Hong, you're still as energetic as ever." Lin Yao greeted him warmly with a smile as he entered, acting as if he were no stranger to the family.
After his own strength improved, Lin Yao's mentality also changed. He was no longer afraid of these generals. These people were just soldiers with higher positions. If it weren't for the fact that he had extorted a large sum of money from General Xia last time, and that General Xia was Xia Yuwen's biological grandfather, Lin Yao would not have been afraid of the famous Angry Lion General.
General Hong, dressed in full military uniform, sat upright in his chair. The crisp uniform, combined with his steady posture, made him appear exceptionally dignified. The room was dark, and the light coming through the window was not as bright as before, making his silver hair less shiny and giving it a grayish hue from the black strands.
"General, there's nothing strange about you. I've seen plenty of that before, so I'm not nervous at all." Lin Yao's mind wandered, his smile widening as he wondered if he should invite the other man to dinner. Suddenly, a sense of unease crept in—something was wrong!