“I stayed in Chengdu for a week this time. The conflicts and disputes all over the country were giving my parents a headache. I didn’t expect you to solve everything in just a few days.” Lin Yao suddenly looked at Xia Yuwen earnestly. “Wenwen, could you promote this method nationwide? It can solve a lot of problems.”
"You stayed in Chengdu for a week? Did you visit my parents?"
Xia Yuwen ignored Lin Yao's question and immediately asked the question she cared about most. Like all girls, she was most concerned about how her lover treated her family.
"Ah~~~ this..." Lin Yao was dumbfounded. "I was so busy when I got back to Chengdu that I didn't even have a chance to have dinner with my parents. Besides, with your dad's rank and status, it's not like you can just see him whenever you want. How are you going to ask the gatekeeper of the military region to announce that his son-in-law has come to visit?"
Xia Yuwen finally blushed, glared at Lin Yao, and muttered under her breath, "Always making excuses!"
"Ahem, I'm going outside to check things out. It's a mess outside, I need to patrol." Banan coughed as he got up to leave, feeling like a third wheel.
“No need, Brother Banan.” Lin Yao pulled Banan back down to sit. “We’re talking about work, you have to listen. Your position in Beijing is very important. I don’t understand these things either, but you and I both need to know.”
Xia Yuwen smiled. This girl's demeanor was completely different when she was working; she gave off a very capable vibe.
"These are the flyers we printed. They're not fancy, but they're cheap. It's enough to let people know what's going on."
"After joining Minhong, I read the relevant materials and documents and gained a general understanding of Minhong's philosophy and goals. Therefore, in response to this situation, our publicity should let the public know two concepts: First, Minhong is a company that serves the people and does not focus on profits; in fact, it is currently operating at a loss. Second, Minhong does not serve people of bad character. We can vigorously publicize this aspect so that the broadest public can accept and recognize our attitude, and even if they do not enjoy Minhong's services, they can still be proud to become a third-level member, or even a fourth- or fifth-level member of Minhong."
Lin Yao and Banan nodded in agreement, unfolding the promotional leaflet in their hands, which was less than half the size of an A4 sheet of paper. Lin Yao saw several eye-catching advertising slogans.
"If you are a government employee who does not wish to have your identity revealed, please do not become a member of our organization!"
"If you feel you don't want others to know your personal information and related details, please do not become a member!"
"If you have a history of mistreating the elderly or neglecting your children, please do not become our member!"
"If you fall in love with someone who is married, please do not become a member of our group!"
"if……"
...
"We accept online membership cancellation requests!"
"If you have forgotten your username and password, please go to any Minhong branch and use your second-generation ID card to retrieve the relevant information on the self-service machine."
...
Although the page is small, the content is very detailed, and many of the words are written just right, which are both exciting and serve as a good warning.
Lin Yao finished reading the brochure in his hand, looked up at Xia Yuwen, and asked, "That's it? Is that all you've got to solve the problem?"
Xia Yuwen smiled and said, "Actually, it's mainly about execution. You see, the entire decoration of this hospital creates a certain atmosphere. The loudspeakers in the lobby and upstairs are always playing related stories and promotional content, which can give people who come in a comprehensive understanding of the whole thing."
“Although the vast majority of the unlimited memberships last time did not meet the conditions for public disclosure by Minhong, there were a very small number of cases that were indeed true, such as acts of bravery that were praised by the entire community. We compiled and publicized these stories. With confirmed events, we can gain public recognition and make Minhong's philosophy more deeply accepted by everyone.”
"The most important thing in propaganda is concrete examples; empty slogans no longer interest the public." Xia Yuwen's summary was insightful, leaving Lin Yao and Banan stunned.
"Oh, right, I have another idea that I need your cooperation with."
The change of topic piqued the greater interest of Lin Yao and Banan.
"What's up?"
“Actually, when we praise good character, we need to highlight exemplary cases so that everyone can truly see that Minhong’s values are reflected in ordinary people.” Xia Yuwen suddenly paused, cautiously looking up at Lin Yao, worried about being rejected.
"My plan is to accept applications from patients across the country who have problems in certain areas, then screen them one by one, and launch public voting and public supervision, just like the auditions and voting in those talent shows on TV, to determine which one or some patients will receive Minhong's help. This kind of behavior truly highlights Minhong's philosophy."
"Of course, this behavior will also be criticized from the outside, who say it's just a show. But if this show continues, the public will have their own judgment and will not be led by the nose by the media and reports. They will recognize the ideals of Minhong and be proud to become a member of Minhong at level three or above."
"What should I do?" Lin Yao vaguely understood Xia Yuwen's words and knew that this must involve him.
Xia Yuwen was pleased to see that Lin Yao did not immediately refuse. She stood up from the rattan chair and gestured, saying, "I know that Minhong's hospitals in various places are not yet fully operational, and the relevant professional doctors and nurses have not been fully assembled, so major illnesses are not suitable for handling this matter at the moment."
"However, women are the fastest and most widespread medium for information transmission, so my plan is to first select cases that women care about most, such as those born with birthmarks on their faces or those damaged later in life. We can also select cases with very poor skin color and texture, and let members vote to decide their fate. These functions are all in the system, and I have verified them."
"Of course, in the end, it will require your personal intervention as a great doctor. I know this will be easy for you." Xia Yuwen smiled, looked at Lin Yao, and then said nothing more.
“This… is fine!” Lin Yao hesitated for a moment before giving his decision. “Contact my mom right away and tell her your thoughts. I reckon she’ll want to transfer you to work in Chengdu.”
"Ah~~~~~~" Xia Yuwen suddenly raised her hand to cover her mouth. Talking about work with her future mother-in-law was really stressful for her.
After a long silence, he managed to squeeze out a sentence, muttering, "Actually... these jobs can also be done in Beijing..."
"Then tell my mom, she'll consider your opinion." Lin Yao chuckled, thinking that Xia Yuwen's reluctance to leave Beijing was a good thing, especially good!
"However, it's actually only a little over two hours by plane from Beijing to Chengdu. With the time to get to the airport, it takes a little over four hours to get there. I'll have to trouble you during this time because I don't know anything about these things and can't help you. So I can only honestly work in Beijing."
With a chuckle, Xia Yuwen gave Lin Yao a charming glance and nodded in agreement.
She knew, of course, that if she were to carry out her plan, going to work in Chengdu would be an inevitable outcome; at least until a successor was trained, she would have to direct operations from Chengdu.
Although she was unhappy that she and her boyfriend were no longer working in the same city, she was able to work with her future in-laws, which allowed her to cultivate a relationship in advance. The benefits she gained from this were greater than the risks, so Xia Yuwen no longer rejected Lin Yao's suggestion.
The call was answered by Lin Yao's father, Luo Jimin. Lin Hongmei was already busy enough with her work in finance and asset management, and these business matters were no longer her responsibility, even though she really wanted to talk to her future daughter-in-law.
With Lin Yao's hearing, he heard every word of their conversation.
Xia Yuwen had a very good conversation with her future father-in-law, Luo Jimin. Both of them spoke in a formal working capacity, like a subordinate talking to the CEO of a group company. During the conversation, Xia Yuwen was neither humble nor arrogant, which was completely different from her usual shy demeanor. This earned Luo Jimin's appreciation. Although Luo Jimin did not express it, Lin Yao could sense his father's satisfaction with his future daughter-in-law from his tone of voice.
At this moment, Luo Jimin, who was on the other end of the telephone line, was also deeply shocked.
The situation in Beijing suddenly became orderly. Most of the legal staff sent there were reassigned to other regions, leaving only a few people in Beijing to handle unfinished disputes or litigation. It was said that these staff members would also be able to leave soon, as the other party had expressed their intention to withdraw the lawsuit and reach a settlement.
All of this was caused by Beijing's grand publicity campaign. The events hosted by Xia Yuwen have defined such behavior as getting into disputes with Minhong or even going to court as something shameful and disgraceful in the public's mind. This is the real reason why those members who were previously determined to fight Minhong backed down.
These results, however, only cost Minhong a small amount of advertising on local Beijing television stations and newspapers. The scrolling text television commercials and some non-prime-time advertisements that had always been underestimated, the ghostwritten reports and commentaries in the newspapers, and some news anecdotes all played a role that overturned the expectations of Minhong's headquarters.