"Old Jin..." Yan Susu called out with tears in her eyes, and couldn't help but throw herself into President Jin's arms and cry.
Jin Chengjie touched his nose and quietly left the room.
He also needed to talk to the driver and nanny who had come with him and give them some instructions. They had to keep a close eye on his mother during this time. They could ask someone to buy her anything she wanted, but she absolutely could not be allowed to leave the house!
It wasn't that he was heartless towards his own mother, but rather that if he couldn't be ruthless in this matter, and his mother really caused trouble that implicated the entire company, given his father's temper, he would definitely kick her out of the house.
On the way here, Jiang Xiaoman was still analyzing with herself how to save her parents' marriage. Jin Chengjie stood there stunned for a long time.
He hadn't expected that Jiang Xiaoman really didn't hate Yan Susu anymore.
Jin Chengjie asked himself, if he were Jiang Xiaoman, born to a mother who despised the poor and loved the rich, who left her in the countryside, while she ran away to the city, married into a wealthy family, and lived a life of luxury, but never thought of looking for him, would he hate her?
It must be hatred, right?
Both were born from Yan Susu's pregnancy, so why is Jin Chengjie a wealthy young master living a life of luxury while Jiang Xiaoman is a poor farmer who can't even afford rice?
Thinking about how his mother never mentioned Jiang Xiaoman's name at home, and how she was so eager to sever ties with Jiang Xiaoman after finding her, Jin Chengjie suddenly felt sorry for Jiang Xiaoman for some reason.
Why are you being so kind to this heartless woman? And even secretly offering advice to help her repair her marriage? Are you suffering from some kind of saintly injustice?
If he were Jiang Xiaoman, he would be celebrating with firecrackers when Yan Susu was kicked out of the house by his father. How could he possibly help her stay in the wealthy family and enjoy a life of luxury?
What an idiot!!!
Chapter 280
Jiang Xiaoman isn't stupid.
He offered suggestions to allow Yan Susu to stay in the Jin family, simply because he didn't want to upset his father.
It's obvious that a woman like Yan Susu, who can't endure hardship, would be kicked out of the Jin family. Jin Chengjie can't afford to support her anyway, so she might just run off to Langshan and live with him, expecting him to take care of her in her old age...
When that day really comes, given his father's kind and soft-hearted nature, he will definitely persuade him to keep Yan Susu and take care of her in her old age.
Why should I?
He only needs one father; there's really no need for him to have another mother.
Yan Susu, who is lazy and only knows how to spend money, should stay in the Jin family and let her ruin the life of the wealthy and powerful CEO Jin!
However, he didn't want his mother's gift, but he quite liked the one his younger brother gave him.
"Hey~ Didn't you really like Brother Shanyan's Land Rover? We just happened to have an extra one at home. I don't drive it anymore, do you want it?"
He didn't give away the Land Rover his father gave him to Jiang Xiaoman because he saw that Jiang Xiaoman couldn't even afford a decent car and could only drive around in a Wuling mini-truck.
It must be because this Land Rover is too old; it's been a year since I bought it!
...
Jiang Xiaoman drove a brand-new Land Rover back to Langshan Village, and the whole village came to visit.
"You're something else, buying a Land Rover without a word? This car looks even more imposing than my brother Yan's. How much did it cost?" Jiang Yu teased his good friend with a wink.
In fact, he and Shanyan had long advised Jiang Xiaoman to buy herself a nice car.
It's not because of vanity, but that's just how society is. People respect clothes before they respect people. Driving a luxury car to do business is different from driving a Wuling van. Generally, people who drive a Land Rover enjoy more social conveniences.
"It didn't cost me any money. A-Jie gave it to me. His garage has too many cars and he can't fit them all, so he let me drive this big, space-consuming Land Rover." Jiang Xiaoman tossed the keys to Jiang Yu, knowing he liked cars, and simply let him drive it for a couple of days to enjoy it.
As for himself?
To be honest, in his rural hometown, this multi-million dollar Land Rover is not as convenient as his Wuling Rongguang mini-truck that costs only tens of thousands of yuan.
Putting everything else aside, he saw the trunk of that Land Rover and realized it couldn't even fit his large family basket.
During this visit to the Jin family, Jiang Xiaoman and Jin Zong reached a temporary agreement. Jin Yan wanted to take this opportunity to further consolidate her status as a "national brand," while Jiang Xiaoman wanted to use this lawsuit to thoroughly establish the reputation of their Langshan embroidery!
Isn't there a term in the entertainment industry called "crossing over to cause trouble"?
He hadn't originally intended to do this, after all, it was too shameless. But who could resist having this opportunity personally delivered to him by this "famous designer from South Korea"?
Does this designer really think he represents South Korea?
Hilarious! Since he's the designer hired by Hera, he naturally has to represent the brand first.
In other words, this lawsuit wasn't against the thief, but against Hera Group, a top international luxury brand.
How beautiful must Langshan embroidery from China be to be copied by top international luxury brands?
Jiang Xiaoman wanted to use this lawsuit to make everyone who didn't know about Langshan embroidery curious about their embroidery culture and want to search for it to see.
Thinking of this, Jiang Xiaoman felt full of energy, and he didn't have time to experience his new luxury car for the next few days.
He needs to go to the county's intangible cultural heritage center to ask for help!
...
When Director Chen of the County Intangible Cultural Heritage Center heard Jiang Xiaoman say that she wanted him to help find someone to write promotional articles for Langshan's intangible cultural heritage embroidery, and that she wanted to prepare hundreds of articles praising Langshan's embroidery from different angles, he was completely taken aback.
In all his years of promoting intangible cultural heritage, this was the first time he had ever witnessed such a shameless promotional method.
What's worse, writing rave reviews is only the first step in the whole plan.
According to Jiang Xiaoman, after obtaining these promotional posts, he would spend money to hire online trolls to spread these posts across the entire internet.
He wanted to ensure that within just a few days, anyone in the world with internet access could find all sorts of praise posts about Langshan embroidery...
"Who would actively search for our Langshan embroidery?" Director Chen couldn't help but feel like vomiting blood.
"Director Chen, believe me, soon many people will be searching online..."
Since Director Chen wasn't an outsider, Jiang Xiaoman simply explained her plan to use Hera as a springboard to propel their Langshan embroidery onto the world stage and create a global sensation.
This truly shows that the bolder the person, the greater the harvest!
Jiang Xiaoman, that guy, either doesn't cause any trouble at all, or he's going to completely rip the sky apart!
"No, Xiaoman, you're busy fighting a lawsuit. What if you lose it?" Director Chen looked at him speechlessly.
He also forwarded the lawyer's letter issued by Jiang Xiaoman and posted strong condemnations on his WeChat Moments for several days in a row.
He was worried that Jiang Xiaoman might not be able to afford a top-notch lawyer and would lose the case, but to his surprise, the client wasn't worried at all and even had the mind to spend money to hire online trolls to promote the case!
"Hehe~ This is the benefit of this matter for our Langshan embroidery. No matter whether we win or lose this lawsuit, there will only be one winner in the end, and that is our Langshan embroidery!" Jiang Xiaoman chuckled.
Seeing that Director Chen still didn't understand, and knowing that he was old and not used to the current online tactics of comparing and attacking others, I simply explained the reasoning behind it to him.
The logic is actually quite simple: if they win the lawsuit, it will be a clear case that top international luxury brands have copied their Langshan embroidery!
What does this tell us?
This shows that the beauty of Langshan embroidery has completely conquered top Western luxury designers, who are even shamelessly copying it to use Langshan embroidery in their haute couture clothing.
Then the quality and sophistication of their Langshan embroidery will instantly soar to the sky like a rocket, standing shoulder to shoulder with the sun.
Even if they lose the lawsuit, Jiang Xiaoman thought it over carefully and realized that it might actually be more beneficial for the future development of Langshan embroidery.
As we all know, netizens are most fond of the "beautiful, strong, and tragic" character trope.
Besides, anyone with a normal brain, anyone who has studied history, can compare the histories of China and South Korea, and even look through the Langshan County Annals. They would know that Langshan's shamanistic culture can be traced back more than 3,000 years ago, when South Korea was probably still eating dirt.
One is the long-standing intangible cultural heritage of China.
The other is an internationally notorious cultural thief.
But the thief who stole the items won the case.
Jiang Xiaoman could already imagine how angry Chinese netizens would be at the cultural thieves from South Korea, and how much they would pity their Langshan embroidery, once the news of their defeat spread online…
He has already discussed it with President Jin. He has made two preparations: he will be responsible for hiring someone to write a popular science article about Langshan embroidery culture, and then hiring an online army to spread it all over the internet and create a buzz!
Jin Yan is also secretly and actively preparing goods. Regardless of whether they win or lose the lawsuit, they will definitely be the ones making money.
As for whether Langshan embroidery will completely offend the Hera Group and miss the opportunity to step onto the international top luxury fashion stage,
To be honest, Jiang Xiaoman has basically given up on this plan now.
He has always been a very pragmatic person.
No matter how delicious someone else's cake is, if it doesn't belong to him, he won't covet it. Unlike some people with extreme mindsets who insist on snatching someone else's cake or simply overturning it so no one can eat it... that's pointless.
Edmund hadn't replied to them yet, probably because his negotiations with the group had failed, and Hera was still maintaining the arrogance of Western high-end luxury brands towards Asians, deciding to abandon them and protect her own designers.
Even if that so-called designer is just a despicable thief.
Since that's the case, let's just tear off the mask and have a real fight!
The world today is no longer in an era where Western luxury brands dominate the mainstream market.
China may not have high-end Western brands, but we can still wear our own Xinjiang cotton. If all else fails, their Langshan embroidery is quite nice too!
But what if Western luxury brands lose the huge Chinese market...?
Pfft~ I wonder how these arrogant designers are going to explain their dismal year-end performance and rapidly declining market share in Asia to their shareholders?
Jiang Xiaoman didn't care how others explained it; what he needed to do right now was to gather people and quickly write out the promotional post to be published online.
This is the problem with highly specialized fields.
If it were a regular rant post, as long as you could afford it, you could get it trending on social media in no time.
The ritual and embroidery culture of Kelang Mountain are not something that locals can easily understand, even if they have the information. They simply don't understand the meanings behind the intricate patterns and different combinations. To write a recommendation, you have to find a local, preferably someone from within the cultural system.
"Hehe~ Director Chen, please don't be so polite with me. I already know that in recent years, the county has attached great importance to the excavation of folk intangible cultural heritage. In addition to your intangible cultural heritage center, the cultural stations in various townships of our county are also doing this."
“Those who can get into the cultural center are all cultured writers. They are used to writing official documents. Writing a local cultural analysis post is just a piece of cake for them, isn’t it?”
"Besides, I won't let the teachers work for nothing. I have a budget for royalties, 200 yuan per thousand words. Is that okay with you?"
He had specifically inquired about the payment for the article with someone at the newspaper. The newspaper no longer pays for submissions based on word count. Regardless of the word count, each article is paid 50 to 100 yuan. The payment standard he offered is already double that.
"Alright, alright. This is a big deal in our county. Why do you need to pay for the manuscript?"
Director Chen sighed and told Jiang Xiaoman to go back and wait for news.
Each township does indeed have a cultural center, and its staff are all skilled writers and artists, adept at grassroots propaganda. However, gathering all these people in the county to write promotional materials for Langshan culture is not something he can accomplish with just a few words.
At the very least, we need to consult with the leaders of the Cultural Bureau first, and then issue a notice in the name of the bureau to convene everyone in the county for a meeting to convey the great significance of this matter to their Langshan culture, as well as the leaders' attitude towards this matter. Only after all these things are explained clearly can we make it easier to arrange for people to do things!
Jiang Xiaoman felt much more at ease knowing that Director Chen was willing to help.
Since it was a rare trip to the county, Jiang Xiaoman drove to the county's agricultural wholesale market. Crabs were at their best this season, but they were too expensive, costing more than ten yuan each on average.